A solar business plan for a new installer does not need forty pages. It needs nine tables you can fill in over a few sittings, and the honesty to leave a cell open when you do not know the number yet.
This post is that document. Other guides on this site cover the pieces: how to start a solar EPC business, how much start-up capital to set aside and which revenue models work. Here is the plan that holds them together, with a place for your own numbers in every table.
Two things are different from most templates. Every line carries a mark that says whether it is a dated fact from an official page, a guess you made, or something still open. And the cash table comes with a stressed run, so you see the month your money runs out before you spend any.
Nothing below is a forecast or a promise of what you will earn. The worked numbers are made up to show the arithmetic. Replace them.
Key takeaway
A solar business plan for a new installer is nine tables: territory, services and pricing, registrations, team, leads, 12-month cash, funding, risks and a 90-day checklist. Mark every line F (dated fact), G (your guess) or O (open). Then run the cash table twice, once as planned and once with fewer jobs and late balances. If the stressed run goes below zero, you have found your dry month before it found you.
How to fill in this plan: the Fact-Guess-Open marks
The Fact-Guess-Open rule says every line in your plan carries exactly one mark, F, G or O, and no line may be left unmarked. It keeps a plan honest because a guess can never pass as a fact.
| Mark | Meaning | What the line must show | Example |
|---|---|---|---|
| F | Fact from an official page | The number, the page, the date you read it | CFA is ₹30,000 per kW for the first 2 kW (MNRE guidelines, read 31 Oct 2026) |
| G | Your guess | Who made it, and the date you will test it | 1 in 4 proposals will sign (set by you, test at day 60) |
| O | Open: you do not know yet | Who will find out, and by when | Licence fee in my state (me, by day 14) |
Watch out. Many templates online quote fees, approval times and margins with no source. If a number in your plan has no page and no date behind it, it is a G, whatever the blog it came from says.
Table 1: Market and territory
The official numbers show large demand and many installers. PIB reported 51.58 lakh households benefiting under PM Surya Ghar as of 12 August 2026, and an earlier PIB release said 34,219 vendors were registered, 29,469 of them active, as of 4 August 2026. Your plan needs a reason a customer picks you.
51.58 lakhhouseholds
Benefiting under PM Surya Ghar
Source: PIB, 13 Aug 2026, data as of 12 Aug 2026
1 croretarget
Households the scheme aims to reach
Source: MNRE CFA guidelines (file of July 2025), clause 3
29,469active vendors
Of 34,219 registered
Source: PIB, 4 Aug 2026
₹78,000max CFA
Per residential consumer, 3 kW and above
Source: MNRE CFA guidelines, clause 5(h)
The central assistance applies only to residential consumers. The guidelines say no CFA is given to commercial and industrial customers, so a factory customer's economics are different. Housing societies sit in between, with their own CFA rate for common facilities.
| Field | Enter | Where the fact comes from | Mark |
|---|---|---|---|
| Districts and PIN codes you will sell in | Your choice, with a reason | Your own map and travel time | G |
| Your DISCOM and its sub-divisions | Name each one | The DISCOM's own website | F once checked |
| State top-up subsidy | Amount and date, or "none found" | Your state nodal agency page. The CFA guidelines allow states to add to the CFA (clause 5(i)) | O |
| Application and net-metering charges | What your state charges | PIB (4 Aug 2026) says 32 States and Union Territories removed them. Check yours | O |
| Registered vendors in your district | A count | The portal lets consumers compare vendors (clause 6(c)). Look as a consumer would | O |
| Households or societies within reach | A count from your own survey | Your lane walk, see the door-to-door guide | G |
| Your one-line reason to be picked | One sentence a customer could repeat | You | G |
Note. No state-level demand figure appears here. We could not open an official state page with a district count to cite, so the state rows above stay open for you to fill from your own state's pages.
Table 2: Services and pricing approach
For a home customer, the scheme fixes the subsidy and leaves the price to you and the customer. The CFA is ₹30,000 per kW for the first 2 kW and ₹18,000 for the third kW, capped at ₹78,000, and the guidelines say the consumer is free to enter into arrangements with any registered vendor at mutually decided rates (clause 6(c)).
The "benchmark cost" of ₹50,000 per kW (first 2 kW) and ₹45,000 (additional kW) is the figure the CFA is calculated on. It is not a price cap and not a price you must charge.
| Service line | Do it in year 1? | Price is built from | Official rule that shapes it |
|---|---|---|---|
| Home rooftop up to 3 kW with CFA | Yes / later / no | Direct cost + service reserve + share of fixed cost + margin | CFA 60% then 40% of benchmark; registered vendor only (clauses 5, 7) |
| Home rooftop above 3 kW | Yes / later / no | Same build-up; customer pays the rest | No additional CFA beyond 3 kW (clause 5(e)) |
| Housing society common areas | Yes / later / no | Same build-up, longer sales cycle | CFA ₹18,000 per kW, up to 500 kWp at 3 kW per house (clause 5(h)) |
| Commercial and industrial | Yes / later / no | Quote per project; no CFA | No CFA for non-residential consumers (clause 5(d)) |
| Five-year service duty | Part of every home job | A reserve inside each price | Registered vendors repair and maintain free for 5 years (clause 7(d)) |
GST on renewable energy devices was cut from 12% to 5% from 22 September 2025, according to PIB, 17 September 2025. For the service part of a supply-and-install contract (30% of the value under the 70:30 rule), serial number 38 of Notification 11/2017-Central Tax (Rate) reads 9% central tax and the integrated tax entry reads 18% (Notification 27/2018-Central Tax (Rate), CBIC tax portal, 31 October 2026). State tax follows each State's own notification, which we did not open, so the service-rate cell stays O until your CA confirms your contract's classification. Read GST on solar installation service with your CA. When module prices move, use the routine in solar price list update so no rep quotes an old rate.
Table 3: Registrations and compliance checklist
A new installer needs five things on paper: a legal entity, Udyam, GST, PM Surya Ghar vendor registration and a state electrical contractor licence. The scheme runs only through vendors registered on the National Portal, so vendor registration decides whether you can take subsidy-linked home jobs.
| Item | What the official source says (read 31 Oct 2026) | Owner and date | Mark |
|---|---|---|---|
| Udyam registration | The portal says registration is zero cost, no fee. Micro means investment up to ₹2.5 crore and turnover up to ₹10 crore (limits revised from 1 April 2025). Guide: MSME registration for solar | You, week 1 | F |
| GST registration | Per PIB on the GST Council decisions effective 1 April 2019: ₹20 lakh turnover for services (₹10 lakh in special category states), ₹40 lakh or ₹20 lakh for goods depending on the state. The gst.gov.in help pages did not open for us, so confirm on the portal. Whether your supply is goods, services or a mix is for your CA | CA, week 2 | F, then O for classification |
| PM Surya Ghar vendor registration, state level | Done with the state DISCOM or a nodal agency (clause 7(b)). We did not open any state notice, so documents and any deposit are O. Guide: PM Surya Ghar vendor login | You, weeks 2 to 4 | O |
| Vendor registration, national or multi-state | Needs a bank-issued security, set out in the paragraph under the table (MNRE vendor manual, 26 June 2024) | Later, if ever | F |
| Electrical contractor licence | Issued state by state. One example below. Your state board's own form decides yours | You, start week 1 | O |
| Invoicing and tax habits | E-invoicing and TDS have their own tests. Read e-invoice for solar business and TDS for a solar business before your first bill | CA, before first invoice | O |
| Standing conditions after registration | Free repair and maintenance for 5 years, and de-registration or penalty if installations are poor (clause 7(d) and 7(e)) | You, every job | F |
Here is what one state asks, to show the kind of detail to look for. The Tamil Nadu Electrical Licensing Board's own Form A instructions for a Grade A contractor licence (the sheet itself calls it the "EA" licence, which covers high-voltage work) say the fee has been ₹30,000 from 1 January 2024, the owner must be at least 25 with class VIII passed, and the applicant must employ one qualified supervisor and two wiremen full time. They also list seven test instruments, to be tested at a government laboratory within 3 months before applying, and a bank solvency certificate of ₹50,000 valid for three years.
That is one board. We could not open the licensing pages of other states from our connection, so we give no other state's fee. Ask yours the same questions: who issues it, which class, what staff, what instruments, what fee, how long it stays valid. For the wider licence map, see the solar business licence guide.
Fast tip. Some guides quote fixed approval times or a prior installation certificate for vendor registration. The MNRE manuals we read state neither. Mark any such number O until your state's notice confirms it.
Table 4: Team plan
Plan roles before names. The first hires follow the licence and the work, not the other way round. For each role, set a hire trigger as a count of jobs, not a feeling.
| Role | Why the plan needs it | Pay basis (your number) | Hire trigger (your count) | Mark |
|---|---|---|---|---|
| Founder | Sales, survey, quotes, first installs | Draw per month: ______ | Day 1 | G |
| Licensed supervisor or wireman | Some boards need one on staff for the contractor licence (Tamil Nadu: one supervisor and two wiremen) | Salary or per job: ______ | Before licence application | O |
| Installation crew | Fits, wires and commissions | Per job, inside direct cost: ______ | First signed job | G |
| Sales or telecaller | Surveys and follow-ups when you cannot cover them | Fixed plus per signed job: ______ | ___ signed jobs a month for 2 months | G |
| Accountant or CA | GST, TDS, invoices | Per month: ______ | Week 2 | G |
| Service contact | Five-year repair duty after handover | Inside the service reserve | First handover | F |
One more fact belongs in this table. MNRE's vendor rating framework gives a rating only after a vendor has installed at least 50 eligible systems, so in year one you will likely have no star rating. Your first reviews and your handover quality carry the weight.
Table 5: Lead plan
Plan leads backwards from jobs: jobs wanted, divided by the share of proposals that sign, gives the proposals you must send. The share is a guess until you have sent about 30 proposals, so mark it G and test it.
| Step | Example (guess, replace) | Your number |
|---|---|---|
| Jobs you want to sign in a month | 3 | ____ |
| Share of proposals that sign | 1 in 4 | ____ |
| Proposals to send (jobs divided by share) | 12 | ____ |
| Site surveys behind those proposals | 15 (some surveys end with no quote) | ____ |
| Leads to start with, if 1 in 2 books a survey | 30 | ____ |
| Channel | Weekly action (your number) | Monthly cost | Go deeper |
|---|---|---|---|
| Referrals and neighbours of finished jobs | Ask at handover and at day 30: ____ asks | ____ | solar lead from referrals |
| Housing societies | ____ committee meetings | ____ | solar for housing society |
| Door to door in chosen lanes | ____ lanes, one street sheet each | ____ | door-to-door solar sales |
| Printed ads with a missed-call number | ____ numbers, one per ad | ____ | missed call marketing |
| Consumers who picked you on the portal | Check the interest list every ____ days | ₹0 | vendor login guide |
Table 6: Twelve-month unit economics and cash
The cash table is arithmetic on assumptions, not a forecast and not what any installer earns. List the assumptions first, then run the months twice. In this example the planned run stays positive and the stressed run goes below zero in month 8.
| Assumption | Value in this example | Mark |
|---|---|---|
| Price of one 3 kW home job, all-in with GST | ₹1,95,000 | G |
| Direct cost per job | ₹1,76,000: materials ₹1,47,000, labour ₹15,000, paperwork and commissioning ₹6,000, five-year service reserve ₹8,000 | G |
| Margin per job | ₹19,000 (about 10% of price) | G |
| Customer pays | 40% at signing, 50% at installation, 10% one month after installation | G |
| Materials paid | Half at order, half at delivery. No supplier credit in year one | G |
| Fixed cost per month | ₹52,000: founder draw ₹25,000, vehicle ₹8,000, lead cost ₹10,000, phone ₹2,000, CA ₹3,000, other ₹4,000 | G |
| One-time set-up in month 1 | ₹1,50,000 for entity, licence, instruments and kit | O |
| Software in month 7 | ₹20,997 if you move to Pro, 3 users, billed yearly. ₹0 before that on the Free plan | G |
| Opening cash | ₹5,00,000 of your own money | G |
| Planned jobs signed per month | 0, 1, 1, 2, 2, 3, 3, 3, 4, 4, 4, 4 (31 in all) | G |
| Stressed run | 18 jobs in all, and the last 10% arrives 60 days late | G |
| Left out on purpose | GST payable and credit timing, TDS, AMC income, loan interest. The CFA is paid to the customer, so it is not your income | O |
Illustrative. The margin of ₹19,000 comes from the worked example in the price guide. Other guides on this site quote 8 to 35% for similar jobs and do not agree with each other, so this plan uses the thin end and tells you to replace it with the margin on your own quotes.
| Month | Jobs signed | Cash in (₹ thousand) | Cash out (₹ thousand) | Net | Closing cash, planned | Closing cash, stressed |
|---|---|---|---|---|---|---|
| M1 | 0 | 0.0 | 202.0 | -202.0 | 298.0 | 298.0 |
| M2 | 1 | 78.0 | 125.5 | -47.5 | 250.5 | 246.0 |
| M3 | 1 | 175.5 | 220.0 | -44.5 | 206.0 | 198.5 |
| M4 | 2 | 273.0 | 301.5 | -28.5 | 177.5 | 154.0 |
| M5 | 2 | 370.5 | 396.0 | -25.5 | 152.0 | 109.5 |
| M6 | 3 | 468.0 | 477.5 | -9.5 | 142.5 | 65.0 |
| M7 | 3 | 565.5 | 593.0 | -27.5 | 115.0 | 15.5 |
| M8 | 3 | 585.0 | 580.0 | 5.0 | 120.0 | -10.0 |
| M9 | 4 | 663.0 | 653.5 | 9.5 | 129.5 | -35.5 |
| M10 | 4 | 760.5 | 748.0 | 12.5 | 142.0 | -61.0 |
| M11 | 4 | 780.0 | 756.0 | 24.0 | 166.0 | -70.5 |
| M12 | 4 | 780.0 | 756.0 | 24.0 | 190.0 | -77.0 |
Read three things. The planned run bottoms out at ₹1.15 lakh in month 7, the month the optional software payment lands. The monthly net turns positive in month 8. And the year as a whole uses cash, because 31 jobs at ₹19,000 earn ₹5.89 lakh against about ₹7.95 lakh of fixed and set-up cost, with four jobs still being collected at month 12.
The Dry-Month Test has four steps.
-
1
Run the planned months
Fill the table from your own assumptions. Note the lowest closing cash and its month.
-
2
Run the stress
Cut your signings sharply (here 18 jobs instead of 31) and let every last payment arrive two months late. Note the first month closing cash goes below zero. That is your dry month.
-
3
Name the gap
In this example the stressed run ends month 12 at minus ₹0.77 lakh, so it needs about ₹77,000 more, plus a buffer.
-
4
Close the gap on paper
Cut a fixed cost, raise the advance you ask for, or arrange funding. Re-run and confirm the dry month is gone.
| Break-even jobs a month | Margin per job ₹19,000 | Margin per job ₹25,000 |
|---|---|---|
| Fixed cost ₹52,000 a month | 3 (2.7 rounded up) | 3 (2.1 rounded up) |
| Fixed cost ₹40,000 a month | 3 (2.1 rounded up) | 2 (1.6 rounded up) |
Table 7: Funding options
Fill this table after the Dry-Month Test, so you borrow a number you can name. Each row is read from a Ministry of MSME document or a PIB release, because the scheme sites (kviconline, mudra.org.in, cgtmse.in) did not open for us. Whether your solar installation activity qualifies is for the bank or district agency to confirm.
| Option | What the official page says | Read on | Check before you plan on it |
|---|---|---|---|
| PMEGP | Margin-money subsidy of 15% to 35% of project cost on a bank loan. The Ministry of MSME 2025-26 booklet gives projects up to ₹50 lakh in manufacturing and ₹20 lakh in services, with your own contribution at 5% to 10%. Anyone above 18 can apply | 2025-26 booklet; PIB 28 Oct 2026 | PIB's Budget 2026-27 backgrounder (15 Feb 2026) says PMEGP "has been expanded to include higher project costs and an enhanced scope of activities" but gives no new limit. Confirm today's limits. PIB, 28 Oct 2026 shows the scheme still releasing subsidy, but says nothing on whether your activity qualifies, so ask the district agency |
| Mudra loan | Shishu to ₹50,000, Kishor to ₹5 lakh, Tarun to ₹10 lakh, Tarun Plus to ₹20 lakh; interest "governed by RBI guidelines" (PIB, 8 Apr 2026) | PIB 8 Apr 2026 | Tarun Plus needs earlier Tarun loans repaid (PIB, 25 Oct 2024). The lender sets the rate |
| CGTMSE cover | Backs loans to micro and small enterprises so lenders need no collateral or third-party security; the ceiling was raised to ₹10 crore from 1 April 2025 (PIB, 23 Jul 2026) | PIB 23 Jul 2026 | The cover is for the lender, not for you. The bank decides whether to lend. cgtmse.in did not open for us |
| Bank loan without collateral | The same PIB release says RBI's 9 Feb 2026 direction bars banks from taking collateral on micro and small enterprise loans up to ₹20 lakh | PIB 23 Jul 2026 | Ask the branch how it applies to a new installer |
| Own money, customer advances, supplier credit | No official page. These are your own terms | Your quotes and supplier talks | Mark as G until a supplier confirms in writing |
Why borrow
- ✓A loan can cover the dry month you found in the test
- ✓The bank's questions sharpen the plan
- ✓A subsidy or loan backing can reduce what you put in
Why wait
- ✗Repayment starts before cash is steady
- ✗Approval time is the lender's call, so mark it O
- ✗A loan cannot rescue a stressed run that falls far below zero
Table 8: Risks
A risk row is only useful if it names an early sign and a cap. Write the owner, because a risk with no owner is just a worry.
| Risk | Early sign | Cap or response | Owner |
|---|---|---|---|
| Scheme ends or changes after FY 2026-27 | No official extension by early 2027 | Keep a non-subsidy line (society, commercial) on the plan | Founder |
| Dry month in the stressed run | Closing cash falls below your buffer | Cut fixed cost, raise advances, or draw the loan | Founder |
| Late customer balance | The 10% peg is over 30 days old | Pay-peg clause and a weekly chase list | Founder |
| Registration or licence gap | A step with no owner or date | No selling of subsidy jobs before vendor registration is live | Founder |
| Poor install or slow service | Repeat call-backs, low feedback | Five-year service reserve and a named contact | Service contact |
| Old price list | A rep quotes last month's rate | One list owner and a Monday sweep | Founder |
| Tax mistakes | A bill goes out with no GST or TDS check | CA review before the first invoice | CA |
Table 9: The 90-day launch checklist
Ninety days is enough to register, price, run a pilot and review honestly. Tick a row only when the proof exists, and turn each O into an F or a G at the review.
| Week | What must be true by the end of the week | Proof |
|---|---|---|
| 1 | Udyam done. Licensing board questions written down. CA booked | Udyam certificate; list of questions |
| 2 | GST route agreed with your CA. Licence application started | CA note; application receipt |
| 3 | Vendor registration started with the state DISCOM or nodal agency | Acknowledgement |
| 4 | Price build-up done for 3 kW. Quote template ready. Day-30 review of all O marks | One quote; updated plan |
| 5 | Territory table filled. Three lanes or societies chosen | Table 1 complete |
| 6 | First 10 leads logged with their source | Lead list |
| 7 | Survey checklist and handover checklist ready. See the handover checklist | Printed checklists |
| 8 | First proposals out. Day-60 review of G marks | Proposals sent |
| 9 | Payment pegs written into the contract | Signed terms |
| 10 | First job signed or a written reason why not | Contract or note |
| 11 | Cash table updated with real months. Dry-Month Test re-run | New table |
| 12 | Day-90 review: convert every O, retire dead G marks, decide funding | Plan version 2 |
How QuickEstimate fits
This plan asks for proposals early, and Quickest Solar CRM lets you start without paying. The Free plan has 1 user and 10 proposals a month, with no card. In the lead example above, 12 proposals a month is already past 10, so that is the month to decide on Pro.
Quickest Solar CRM lets you build branded proposals with your logo, items, product photos and terms, apply the PM Surya Ghar subsidy inside the proposal and share the PDF on WhatsApp. You can also add and edit leads, use labels and follow-up reminders, filter leads, set your own lead stages, and read a dashboard and team report at your monthly review.
Pro costs ₹6,999 per user per year, with a 3-user minimum (₹20,997 for 3 users), billed yearly with a GST invoice. QuickEstimate is built and supported in Surat.
What to do this week
- Copy the nine tables into one document and put an F, G or O on every line you can already fill.
- Replace the example numbers in the cash table with your own, then run the stressed months and write down your dry month.
- Book your CA, send your questions to your state licensing board, and start Udyam. Those three cost little and take the longest to answer.
Frequently asked questions
What should a solar business plan for a new installer include?
It should cover nine things: your territory, the services and prices you will offer, the registrations you need, your team, your lead plan, a 12-month cash table, how you will fund the gap, your main risks, and a 90-day launch checklist. Mark each line as a dated fact, your own guess, or an open question, so you can see what the plan really rests on.
How much money does a new solar installer need to start?
It depends on your state, your licence, how many jobs you run at once and what suppliers allow. The example on this page opens with an assumed ₹5 lakh of own money, which is a guess, not a recommendation. The separate start-up capital guide breaks the amount into licensing, tools, working capital and running costs.
Which registrations does a new installer need before the first job?
For subsidy work, PM Surya Ghar runs only through vendors registered on its National Portal, per MNRE's July 2025 guidelines. Udyam is free, according to the Udyam portal. GST depends on turnover and how your supply is classified, so ask a CA. Electrical contractor licences are issued state by state, so read your own licensing board's current form.
How many jobs a month does a small installer need to break even?
Divide your monthly fixed cost by the margin per job. In the worked example, ₹52,000 of fixed cost against ₹19,000 of margin per job means three jobs a month cover running costs. Those numbers are assumptions made for the example. Use your own quotes and your own costs before you rely on any break-even figure.
Can a new solar installer get a loan or a subsidy for the business?
Several schemes exist, but each lender or agency decides. PMEGP gives a margin-money subsidy on a bank loan, Mudra loans go up to ₹20 lakh, and CGTMSE backs loans so lenders can lend to micro and small enterprises without collateral. Whether a solar installation activity qualifies is for the bank or the district agency to confirm, so ask before you build the plan around it.
Is PM Surya Ghar demand still growing for installers?
PIB reported 51.58 lakh households benefiting as of 12 August 2026, against a target of 1 crore. The guidelines say the scheme is implemented till FY 2026-27, and we did not find an official extension. Plan the first year on the scheme, and plan what you sell if it ends or changes.
How often should I update my solar business plan?
Update the cash table every month with real numbers, review the whole plan at day 30, 60 and 90, and re-check every dated fact every six months. Re-check sooner if MNRE amends the guidelines, your state changes its vendor rules, or a lender changes its terms.
Can I use QuickEstimate while I write the plan?
Yes. The Free plan has 1 user and 10 proposals a month, with no card needed. It is enough to test proposals on your first site visits. Pro costs ₹6,999 per user per year with a 3-user minimum, billed yearly with a GST invoice, so ₹20,997 for 3 users.
Want to put this into practice?
Quickest Solar CRM gives you everything in this article, proposal automation, lead capture, WhatsApp follow-up, built for Indian solar EPCs.
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