7 best solar CRM platforms in Germany

Reonic connects CRM and system planning with German Angebote, profitability calculations, variants, PDF or customer-portal presentation, digital signatures, installation workflow, and invoicing. This reduces the number of handoffs between generic CRM, design, spreadsheet, document, and job tools. It is the most complete publicly documented German solar option reviewed here.

Reonic also publishes an Article 28 AVV, identifies AWS Frankfurt for customer data, and offers grid-registration work that includes MaStR. Pricing is quote-based, licence scope matters, and some services may be charged per case. Review subprocessors, transfers, service responsibilities, and the evidence returned to each project.

HERO is designed around trades businesses and presents a solar workflow with customer and project records, Angebote and invoices, scheduling, time tracking, digital signatures, and mobile work. It publicly addresses the 0 percent PV VAT rate and connects with Solar Monkey for specialist planning.

HERO publishes DATEV export and GoBD-oriented invoice claims, which should be tested with a Steuerberater. Public prices start at €69 monthly, temporary annual promotions were displayed, and extra licences cost more. MaStR and grid submission were not verified on the checked pages, so keep those tasks explicit.

Solar Monkey concentrates on the part of solar sales where a generic CRM is weakest. Its German product supports PV, battery, heat-pump, and EV-charger design, yield and economic calculations, alternatives, and online Angebote. A salesperson can present technically grounded options instead of copying design results into a generic quote.

Pricing starts at €85 monthly plus €12 per project, with a 14-day trial. An open API and native Pipedrive integration support a connected stack. Buyers still need named systems for mixed VAT, DATEV, MaStR, grid work, field records, withdrawal evidence, and handover, plus a tested revision handoff.

weclapp offers a German solar and photovoltaic ERP proposition covering CRM, Angebote, invoices, projects, purchasing, inventory, contracts, tickets, accounting-related work, e-invoices, DATEV export, and document versioning or archiving. That breadth fits a company where modules, inverters, storage, accessories, purchase orders, delivery, installation projects, service cases, and finance must share one operational record.

Prices start at €39 per user monthly net, while service and trade editions cost more. The first 30 days are free. A DATEV feature does not prove the full GoBD process, and specialist design, grid, MaStR, withdrawal, and handover stages need configuration or connected tools.

Pipedrive provides a clear visual pipeline, activity control, email functions, automation, reports, integrations, and proposal or contract tools depending on the plan. Its relative simplicity can improve sales discipline without a large CRM administration team.

The German page displayed annual prices from US$14 per user monthly and offers a 14-day trial. Solar Monkey provides a relevant native design connection. German VAT, DATEV, MaStR, grid registration, withdrawal, field, and handover work still requires configuration or other systems, with tested ownership and data flow.

HubSpot offers mature contact, company, deal, form, email, meeting, automation, marketing, service, reporting, and integration capabilities. A German solar company can connect campaigns to leads and revenue, standardise pipelines, and give marketing and sales a shared customer record. The ecosystem helps companies find implementation and integration support.

Free tools are available, while the official catalogue prices paid plans in US dollars and adds onboarding at Professional. Obtain current German EUR terms. Solar design, VAT, DATEV, MaStR, grid, withdrawal, field, and handover processes need a designed stack. Review AVV, subprocessors, transfers, retention, deletion, and export.